Holler Design

Matt Alexander
Lascassas, TN

Holler Design creates furniture inspired by the traditions of the American South, but informed by modern sleekness and simplicity. Uniquely, each piece is sourced, designed and crafted from the Lascassas, Tennessee farm that’s housed Holler Design owner Matt Alexander’s family for more than a century. That wholly linear process starts with downed, dead, or falling trees on Alexander’s farm. The lumber is milled on the farm and stacked, dried and, after a year or two, shaped into Alexander’s designs inside the Holler Design workshop—once a general store run by Alexander’s grandfather. It’s a sustainable, resourceful, and roots-rooted process that echoes the soul of the South.

Maker: Holler Design
We create: Furniture and Home Goods
We use: Wood and Metal
Based in: Lascassas, TN
Favorite local hangout: Five Points Pizza
Design should be: Fun, Function, and Form