Here at West Elm HQ in Brooklyn, New York, we’re all about Pride and supporting our community. This month we’re celebrating our fifth year as an official NYC Pride sponsor and our tenth year participating in the largest Pride celebration in the world! As part of our We Welcome All campaign, we were thrilled to give the World Pride office, based right here in NYC, a fresh new look.

Laura Wilson with West Elm’s Design Crew transformed the space into an inviting, attractive lounge that acts as a landing pad when entering the office. “When we think Pride, we think rainbow, but we knew there would be lots of this in marketing elements and personal items sprinkled throughout the office,” Laura says. “Most pieces we introduced are neutral in color to allow those iconic Pride colors of various existing pieces to really pop.” The result is a functional workspace that is bright, inviting and fun yet sophisticated.

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“You can see the positive spirits radiating from the HQ team as they have a new space to be proud of as they work to make an positive impact in through the community,” Laura says. “That’s what design is all about – creating spaces that provide happiness for the people utilizing them, and it’s even better when those people are paying it forward to others.”

🏳️‍🌈 Tour the space, learn more about Laura’s designs and shop the look below! 🏳️‍🌈

The World Pride Welcome Center at 112 Christopher St.


The team wanted a lounge area that would serve as seating for guests, but could also work as a flexible area for employees to sit with a laptop and work for a change of scenery. “Since dimensions of this area were tight, and it’s also the main thoroughfare into the space, we had to select items of suitable scale to balance the corner yet not overwhelm it,” Laura says. “The Andes Sofa was the perfect compact sofa that didn’t sacrifice style or comfortable seating. Its narrow, sleek profile and lifted base help this piece to not feel too large for the area.”

The ink blue velvet Roar + Rabbit Swivel Chair accents gives a pop of color to the space. “This piece provided flexibility in that it can swivel to engage the sofa area or the desk area that starts just beyond it,” she says. “Blue made for a nice, subtle pop of color that grounds this area while still allowing the Pride colors and marketing to shine through.”

Kitchen + Bar

The primary function of this space is work, of course, but the team also wanted the ability to entertain outside guests and host private small events. The West Elm Design Crew outfitted the kitchen with dinnerware for all kinds of entertaining needs as well as the Fulton Bar Cart for cocktail hours – or just after a long day at work.

Meeting Room

The gallery wall is a work-in-progress that will soon host over a dozen meaningful Pride photos. In their last office, there was a focal point wall with dozens of photographs pinned to a mounted wire. “We wanted to reinvent that homage in a more elevated way that would enhance and protect those treasured photos,” Laura says. “We decided to do an organic gallery wall in their conference space where they would often host meetings, not only internally but also with outside guests. For the layout, I partnered with our installation services team to execute this in the space. We arranged a horizontal, organic layout on the largest wall of the conference room with black frames to create an impactful focal point.”

More from #WeWelcomeAll

Watch our new LGBTQ+ interview show, The Haute Seat, here
Learn more about We Welcome All here

Photography by Landon Vonderschmidt

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