Guess what? Moving is no longer the nightmare it once was.
Meet Floyd, a Detroit-based furniture company with a simple goal: to make furniture more affordable, mobile, and higher quality. You might be thinking this sounds familiar. That’s because it is! Floyd joined the West Elm LOCAL program back in 2016 as a local maker when the Detroit West Elm store began selling their first product: metal table legs. The store team eventually connected the company to the West Elm HQ team here in Brooklyn, and the partnership grew from there to include their cult-classic platform bed frame on westelm.com in 2017.
With such a successful partnership, Floyd is now graduating the local program to become an official partner with West Elm (cue applause). It makes sense, really: With a commitment to long-lasting, sustainable design for how we live now, Floyd and West Elm are a match made in furniture heaven.
Floyd believes not only in sustainability from a materials sourcing perspective, it’s in how our furniture lives in our lives, too. By making assembly and disassembly incredibly easy, Floyd furniture is easy to move with and easy to service and fix – instead of throwing it out and replacing it. They’re aiming to change the culture of disposability, one “take-apart-able” bed, side table, and sofa at a time.
With this partnership, customers on both sides will have easier access to Floyd’s growing furniture line, as well as a place where they can experience Floyd products in-person. Our in-store stop-in-shops will showcase Floyd furniture paired together as they would in your home, where you can experience Floyd IRL and be convinced that it’s the right fit.
Read on and get a first-hand look at the new products being offered below!
Photography courtesy of Floyd.
There’s a lot of sofas out there, but nothing like the Floyd Sofa. This approachable sofa is designed with an emphasis on quality and honest materials, in soft fabrics that come in colors you actually want. Even more, the fabrics are super-durable, easy to clean, and free of toxic chemicals. So invite your furry friends in on the fun! In short, it’s a place you’ll actually want to spend time watching Netflix or having long, philosophical talks.
The birch base is manufactured by a third-generation furniture factory in the US. The cushions are engineered to stay in place & provide the perfect support while you sink into their comfiness. With a sofa like this, it’s a good thing it’s movable because you’ll want to hang onto this one.
The Dining Table
Available in both round and rectangle shapes, there’s a Floyd Dining Table for everyone. A table is a gathering place for family, friends and loved ones. Whether it’s a lazy breakfast in your underwear or the foundation for your once-a-year special occasion dinner party, make it a place you love.
The Floyd dining table is made to be such a place, with durable surfaces and a solid wood core. Because let’s be honest, dinner tables can be messy places, it’s designed with an all-natural linoleum surface that is a dream to clean. The Floyd table adds a no-fuss, modern edge to any size dining room.
The Coffee Table
Ever noticed how bulky traditional coffee tables are? Why is that?
As the centerpiece of your living room, you don’t want something weighing it down. The Floyd Coffee Table is elegant, clean, and easily moveable for kid & pet playtime or a game of twister if that’s your thing.
Bonus: it’s made of the same natural linoleum top as the dining table so you can say goodbye to spillage anxiety.
If you’ve ever spent a sweaty afternoon cursing on the floor of your bedroom trying to take apart a bed frame to move, you know what a Godsend a bed frame without screws is. In fact, the design of this bed frame was born out of that very frustration.
You heard that right — the Floyd Bed Frame has no screws! Thus, it’s a frequent movers dream. It’s also sleek and modern looking and will last you decades. Made of solid birch in the USA, it’s “made for life, not the landfill.”
The Side Table
The Floyd Side Table is small in size, but mighty in design.
So versatile, it’ll make your head hurt: the side table can be used as a side table (of course) but it can also be a stool, a nightstand, a plant stand, a step stool or a pedestal for your ceramic llama planter — you name it! Tuck it into your favorite corner – it goes with anywhere.