We will never (ever) turn down an opportunity to peek inside a charming old Craftsman home, and this one in North Carolina is no exception. The homeowner, Holly Stack, is a licensed esthetician with over a decade of prior experience as a makeup artist. She’s translated her creativity within beauty/cosmetics world to designing her family home: a 1924 craftsman bungalow-style in Greensboro. Her eye for aesthetics has proved valuable while she took a blank canvas and added bold accent colors and unique furniture/decor pairings that feel precisely individual and characteristic of her personality. Holly has put together her family home slowly – like most of us do, if we’re being honest -one new plant and one hung picture at a time. In 2012, she opened her own brow studio, 4th Street Brow Studio, and outfitted the space in tons of West Elm, much like her home, scored from West Elm Greensboro. Take a tour of this charming craftsman below!

Photography by Lindley Battle Photography.

Living Room

west elm home tour — holly stack

west elm home tour — holly stack

Hi, I’m Holly Stack!

I currently own and operate two businesses located in Winston-Salem, NC. The first opened in 2012 and is called 4th St. Brow Studio. The second, established in 2014, is called The Parlor, a full service hair salon, located one floor below the brow studio. I grew up in the piedmont & live in Greensboro, NC, with my husband, son and three dogs.

West Elm has been my favorite go to store for decorating my home because the styles are modern, yet timeless, making it easy to pull together old and new pieces. The West Elm in Greensboro is gorgeous, inspiring and has an amazingly talented and friendly staff!

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

If you could describe your personal style in one phrase:

Light, airy, cozy, punchy, a bit of sparkle with nature-inspired tones and textures.

Which room do you spend the most time in and what do you love most about it?

The waiting room that also doubles as a makeup area at 4th St. Brow Studio. The large windows, facing south, warm the room and provide beautiful light for my work. At home, the dining area gets the most of my time. Being a central location, we use it for office work as well as meals. Yes, my family eats dinner, together.

What were your 3 main goals when designing this space?

Relaxation, durable material and colors that withstand traffic, and timeless style.

Dining Room

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

What’s one thing in your home you couldn’t live without?

Plants!!

What were some big (or small) challenges in designing your space?

Hardwood floors are beautiful, but I found it challenging to choose durable furniture colors, that would stand up to dog traffic, without making the rooms look too dark. Most light colored floor covering options are not sustainable for a home with three dogs. I overcame this hurdle by accessorizing with light tones and incorporating light colors in hard surfaces such as table tops and wall paint choices. Pillows, throws, and window treatments were chosen in lights tones and can be laundered more easily than a white sofa.

I also work a lot during the day and have an extremely busy life, at the moment! It is helpful to do most of my shopping online, when the option exists.

What’s something you would do if you had an unlimited budget and timeline?

I would love to play with wallpaper and commission a geometric or landscape mural.

What’s your best piece of advice to those just starting to design a space for themselves?

Measure and tape off furniture pieces in the room, utilizing the dimensions given. It’s simple and helps so much!

Kitchen

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

Bathroom

west elm home tour — holly stack

west elm home tour — holly stack

west elm home tour — holly stack

Get the Look

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