The art of home staging comes with many goals. The design elements must help the space seem open and inviting, while being able to show the potential home buyers the layout, finishes and how the various rooms can be outfitted once they make the property their “forever home.” Recently Andrew Webb, lead Home Stylist with west elm Greensboro’s Design Crew partnered with Keystone Homes – a building developer in the Stokesdale area of North Carolina, to design the interiors of a two-story home that the company is using as a model for their new properties.

“I’ve been working with the team at Keystone Homes for over a year. It’s been a partnership that’s resulted in the completion of multiple model units – from attached townhouses to estate-like single-family homes, such as this one. This particular project spanned the course of 6 months, starting with the ground floor and working room by room,” mentions Andrew. “With almost 4,000 square feet to cover, it was a labor of love!”

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As with many projects like this, the starting timeline for was a tight one. Andrew had about two weeks to get the home ready for the first round of viewings. This mostly consisted of the placement of key furniture pieces on the main floor, such as sofas + dining tables. Having a cohesive range of colors + design styles helped to dictate the project and ultimately kept things rolling on schedule.

“The process with each of these model units begins with a consultation to discuss key criterion for each home, including; description of potential buyers, home’s price point, home’s important design features and a final finish package. The ultimate goal of each unit is to create cohesive spaces that are appealing to potential buyers, ultimately leading to more sales. From there it ends up being free-range, pulling products together to create spaces that will look beautiful, maintain their beauty, and appeal to a wide audience,” prides Andrew. “Pulling from a palette of blues, greys, whites, and greens helped create a relaxing atmosphere – you walk through the front door and immediately feel a calming effect. The dark wood floors and pale gray walls offered the perfect background for additional cool colors like the Dove Gray Henry Sofas and Distressed Foliage Rugs in Moonstone. It was all about capitalizing on light and uncluttered floor space to emphasize the grand size and scale of the home.”

Tour the home room by room below and hear some of Andrew’s favorite pieces he utilized in the space, including some of the design inspiration behind each of those key design elements.


Living Room


    “I knew from the moment I walked into the space I wanted to create the illusion of built-in units flanked on both sides of the fireplace. When I discovered that the Mid-Century Three Drawer Dressers in Acorn were the perfect size dimensions, I knew it was going to look amazing. It’s always fun to take a standard piece and give it an unexpected use.”

    “As far as seating in the living room, we happened to have two 76” Henry Sofas (Dove Gray Performance Velvet) in stock, which worked perfectly. Having the the matching sofas paired together in an L-shape was a key way to fill the large living space and a great way to create the allusion of a sectional, but still have the versatility of individual sofas. Everything from that point evolved from the transitional style and color of those two pieces.”


Kitchen


    “Literally the perfect chairs for the open space that connects the kitchen with the living room area. The way the base of the Leather Slope Dining Chairs cross creates such an interesting pattern when pushed together – and the rich leather tones work seamlessly with the acorn finish of the other various mid-century pieces in the room.”

    “I’m also in love with the Pure White Ceramic Centerpiece Bowl on the kitchen island. The Pure White collection is one that really combines beauty and function!”


Sunroom


    “This is my favorite room in the whole house, so I love every bit of it, but the Mid-Century Daybed is the showstopper here. I love that it looks structured while still being inviting – you just want to immediately lie down and spread out with a good book! The pair of Hex Side Tables were a great solution as a coffee table because of their small size.”


Guest Bedroom


    “By using wall sconces for lighting in the guest bedroom instead of lamps, it freed up space on the side dressers/nightstands and draws the eye up above the bed making them an instant focal point of the room. The Lens Sconces are also a transitional look, which really fit with the style of this home.”


Dining Room


    “The Emmerson Collection has been my go-to when a space needs texture and warmth. The reclaimed wood finish has a broad range of colors – you can pair it with almost any wood tone. In this home, I’ve paired it with other west elm pieces in chocolate and acorn wood finishes.”


Home Office


    “The Jensen Desk is a great size and works well floating within a room because of the glass top and slender legs. It’s a perfect piece to ground a space without being too visually heavy.”


Upstairs Loft


    “The Carved Wood Coffee Table + Side Table are as beautiful in person as they are in photos. They’re textural, global, warm – everything you could possibly want! It was also important for us to include a sofa in this upstairs space – a Hamilton in the Salt + Pepper Tweed in this case, so potential home owners could really visualize how this open area can be used as a casual family room, overlooking the outdoors from the second story level.”


Master Bedroom


    “I love the Lola Sofa, especially set at the foot of the king-sized bed. Its scale makes the bedroom feel luxurious – like a high-end hotel suite.”

    “Because of the large size of the room, we were able to use Mid-Century 3-Drawer Dressers in white on both sides of the bed. Design wise, it was nice to be able to continue the mid-century style upstairs in the master bedroom, while the white finish helps the functional pieces bend in seamlessly with the rest of the bright, white space.”


Girl’s Bedroom


    “The Polly Upholstered Bed in Rain-colored Handcut Shapes upholstery turned out better than I expected. Paired with the Jade Luster Velvet Curtains, it’s fresh and feminine without being prissy. It was also important for us to use an additional seating area in the room to help showcase the rooms size. Pairing the Lucas Swivel Chair with a Metal Frame Floor Mirror simply propped up against the wall made for a great moment.”


Boy’s Bedroom


    “The artwork from the west elm x Minted Collection really brings this space to life. Instead of going for the expected bed + headboard set-up, I used our Simple Bed Frame paired with a large, statement art piece hovering above the bed. It’s the perfect combination for people who do not want to commit to a big furniture piece or want the flexibility of changing things more often. This also helps really bring more blue color tones into the room.”

Below: Andrew Webb, Lead Stylist – west elm Greensboro, NC

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Jennifer Kuschner

June 26, 2018

What’s the paint color on the walls? I love it! We are going to paint our home soon so I would love to know what that color is!
Thank you!

Wendy Brenk

July 3, 2018

I love the sheets and grey comforter in the Webb boy’s room – can I get those at West Elm?

Maxwell Tielman

July 18, 2018

Hey, Wendy! You can! That’s our Organic Washed Cotton Duvet Cover.

Ivy

July 18, 2018

Andrew Wedd did a fabulous job staging the home in Greensboro, NC

Tabatha

July 30, 2018

Can you source the master bedding? Love that duvet set!!

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