It goes without saying that any space made for work should work hard for you, but when that workspace is a one-room 900-square-foot storefront in San Francisco’s Mission District, that axiom rings all the more true. This was the case for West Coast Craft, a California organization that holds juried exhibitions of artists and craftspeople that embody the so-called “West Coast lifestyle.”
west elm recently partnered with West Coast Craft to breathe some new life into the space they have occupied for over 5 years. As devotees to their region’s aesthetic traditions and craftspeople, a killer sense of California style was a given. Figuring out how to make the space into the multifunctional hub for work, events, and meetings was the bigger challenge. “Because it doesn’t get a whole lot of sunlight, we wanted to create a space that is bright and cheerful that you are excited to come to 5 days a week,” notes Paulina Nassar, co-founder and Creative Director at West Coast Craft. “It needed to be functional but also fun, and a reflection of the spirit of WCC.”
Together with west elm, the team at WCC selected durable, dual-function pieces that would allow the space to fulfill all of its needs. Simple dining tables were brought together form a versatile open workspace; a compact sofa, an area rug, and an iconic Eric Trine table create a comfortable lounge. “We have shelves full of art, craft, design, photography, and fashion books that are constant sources of inspiration,” Paulina says. “We have pieces from WCC vendors collected over the years, and we loads of plants to bring life and air into the space. We love the California 1970s aesthetic—everything from the handmade house-type interiors to the rich hippie homes.” Take a closer look at this inspiring, craft-filled workspace below!