Brock Williams and Chris Lin, more commonly known by the online moniker “Yummertime,” are America’s Sweethearts for the social media age. Whether or not you’ve ever heard of them, you have likely witnessed their influence: the couple’s signature aesthetic of pastel hues, west coast kitsch, and unapolagetic optimism has become pervasive, birthing not just imitators, but helping to define our current moment. On any given day, the Yummertime feed will showcase the duo trying out their fave face masks, smooching for the camera, and (duh) finding the perfect brightly-colored walls to strike a pose in front of.
When the time came to decorate their new San Francisco apartment, there was no question that the space would be #glamfabulous [nail polish emoji] [diamond emoji] [pineapple]. The only question was how to get there. This is when Brock and Chris decided to turn to the Design Crew at west elm Bay Street to help turn their dreams into a reality. The duo was paired with stylists Paul Boatright and Donia Elsherbeni, along with installer Nathan Petterson. Together, the team concocted a look and feel that was a combination of “Palm Springs, summer, and fun.” Take a closer look + enjoy the groovy music in the video below!