Reno Rising: A 21st Century Comeback Story

“When I was a kid, I had insomnia,” says Will Durham of Nevada Neon Project. “When I couldn’t get to sleep at night, I’d look downtown and see that candy, magic glow. It’s something that feels like Reno, that you can’t substitute.” Like many cities on the rise in the 21st Century, Reno, Nevada’s citizens and creatives have been a galvanizing force in its stunning resurgence—those whose love for its history and faith in its community has created an energy that bypasses the naysayers and skeptics. “The culture’s been in Reno for a long time,” says designer Peter Laxalt. “It’s got a grit, it’s got style. But I think this is the first time in a long time that the entire community is embracing this culture.” Check out the video below to meet more of the creatives whose work and can-do spirit are changing the face of Reno today.