Shoreditch is East London’s answer to Williamsburg, filled with apartments that have the perfect balance of exposed brick walls and that effortlessly cool industrial vibe. But what if you want to layer in a warmer aesthetic whilst keeping that authentic local look? That’s exactly what Gaby Palumbo, interior designer and brains behind award-winning blog, Flat 15 managed to do. Read on to find out how she did it.

Mid Century Style Living Space in Shoreditch, East London | Flat15 | west elm

“This flat is located in the heart of Shoreditch, in a very vibrant and creative East London neighbourhood. We wanted to really use the character and energy of the area as inspiration, and focus on fresh contemporary design, using and incorporating the raw elements of the space within the makeover.”

Exposed Brick Wall Painted White - Flat 15 - Shoreditch Apartment

“We found brick underneath the drywall and decided to leave it exposed but painted it white for a bright and natural feel. We also went with rustic elements like the reclaimed wood floors (that we kept in their natural “raw” state) and a classic english farmhouse inspired kitchen. These natural elements really kept the space approachable and inviting and not overly sleek or modern.”

Penguin Book Collection in Flat 15 Shoreditch Project

Flat 15's East London Blue Bedroom | west elm

Monochrome bathroom detailing in Flat 15's Shoreditch Project | west elm


Bathroom Aloe Vera Plant in Flat 15's East London Apartment

“I still wanted to bring in pattern and graphic elements which we did with the graphic monochrome tiles in the bathrooms. For the decor, I wanted to follow the same vision. I used a lot of walnut tones and wood to bring in elements of mid-century design and a natural wood texture. The rich colours and greenery accents have led to a space I’m very proud of.”

Flat 15's East London Blue Bedroom

Flat 15's East London Pink Bedroom | west elm

Mid Century Drawers in Flat 15's Shoreditch Bedroom

“The biggest challenge of this space was the bedrooms. Although they don’t look it, each room was really small and we had to focus on achieving practicality and great design.

I am most happy with how the kitchen turned out! I was a bit nervous to paint it green, but I think the muted green cabinetry and gold accents just feel so perfect together. I also love the dining table and artwork combination!”

Flat15's Mint Green English Kitchen in Shoreditch, East London | west elm

Mid Century Dining Table And Graphic Prints | Flat15 | west elm

Gaby’s 3 Top Tips to Decorating An Apartment

Make use of your walls: In a city like London, most of us are constantly dealing with decorating in small or awkward spaces. One thing I always look at is wall space within an interior. Use the walls to create extra storage (like a kitchen rail to show off your favorite cooking pieces), floating shelves (to store and feature your best decor objects) or even opt to use wall lights to save space on your side tables.

Let your personality show: I think that the best spaces are the ones where there is a unique voice that echoes through the interior. Don’t forget to incorporate personal items that you love or vintage pieces that you have collected throughout your travels. These little design additions always add character and tell a wonderful story of the person living in the home!

Go bold with accessories: When it comes to interior spaces I love to keep the larger furniture neutral and natural. I instead tend to go bold with the decor accessories that add color, pattern and texture into the room. This is also great for when I get tired of the colours or just want a change. It is a simple and more economic way to let the style of the space evolve!

Mid Century Style Living Room in Shoreditch Home - Flat 15 - west elm

Gabriella Palumbo is a London-based interior designer, with a background in contemporary art, and founder of the award winning design blog Flat 15. Gabby finds inspiration for her eclectic design and interior projects from her travels abroad, high and emerging fashion, artwork and daily strolls around her colourful neighborhood. Follow her on Instagram here.

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November 21, 2016

This flat is perfect … very refreshing


November 26, 2016

This home is absolutely stunning, I love how Gabby (also a fellow Gabriella!) decorated the space. The white brick and floor duo is on point, and the bold accessories are perfect.

ps. That dining table is what dreams are made of! 😍

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