When west elm opens a store, we know that we’re creating more than just a shopping experience. We’re creating a hub—a place that brings people together over a shared interest in community, conscious living, and beautiful design. When we’re looking for places to lay down our roots, we take the endeavor seriously.

Of the 99 stores west elm has opened thus far, dozens are housed in shining examples of adaptive reuse—a restored post office in Reno, a refurbished bottling plant in San Antonio, the renovated Sears Roebuck building in Atlanta’s Ponce City Market. Even more have been opened in public thoroughfares and city centers, active contributors to the urban fabric and the rehabilitation of cherished locales.

This week, we’re thrilled to continue this practice with the opening of our 100th store in the historic Brooklyn neighborhood of DUMBO. Just seconds from the site of west elm’s first outpost (opened on the corner of Front and Main streets in 2002), this new location is housed in the freshly renovated Empire Stores, a former industrial facility and warehouse constructed in the 1880s. Originally home to the Arbuckle Bros. Coffee Co when Brooklyn’s waterfront was dotted with miles of similar brick warehouses, the long-abandoned Empire Stores is one of the few such structures that remains today.

west elm - Empire Stores building, courtesy of the Brooklyn Historical Society

west elm - Empire Stores building, courtesy of the Brooklyn Historical Society

Photos courtesy of The Brooklyn Historical Society.

After a long preservation and restoration process, in which west elm played an ongoing and instrumental role, opening day is finally here! Located on Empire Stores’ first floor (just one flight down from our new global headquarters), the shop is not just a testament to west elm’s core values, but a cornerstone of the DUMBO community. Just feet from the East River, our new store is flanked by the Brooklyn and Manhattan Bridges, with local landmarks—Jane’s Carousel, St. Ann’s Warehouse, Brooklyn Bridge Park, Grimaldi’s Pizza—seconds away.

west elm's new home in DUMBO

west elm's new home in DUMBO

Renderings courtesy of S9 Architecture.

The store’s architecture and design pay reverent homage to its home, incorporating salvaged materials, exposed wood columns and rafters, and a stunning mural of the Brooklyn Bridge, crafted entirely from reclaimed siding and pine. In addition to west elm’s continuously evolving assortment of home furnishings and decor, the shop will also sell a curated collection of goods by regional artisans, handpicked by the west elm LOCAL team. An in-store coffee shop, operated by Brooklyn Roasters, will provide a communal area, perfect for meetings, socializing, and workshops.

west elm's new home in DUMBO

“Like Brooklyn,” west elm’s President, Jim Brett says, “West Elm celebrates cultural diversity and is constantly exploring global ideas, traditions and crafts to share with our customers, employees, partners and neighbors. Our DUMBO store further cements our hometown roots and sets the stage for West Elm and DUMBO to become the newest destination for New Yorkers and visitors alike to come and experience what makes our neighborhood special.”

west elm's new home in DUMBO

west elm's new home in DUMBO

Visit the new west elm DUMBO at
2 Main Street, Brooklyn NY 11201

Follow along on Instagram @westelmdumbo

Photography by Megan Swann for Jenna Bascom Photography

Leave a Reply

Your email address will not be published. Required fields are marked *


August 21, 2016

Love this store!


August 27, 2016

Congrats. the building is great. Wish I still lived in NY

Elaine Darbee

August 28, 2016

Looks fantastic!!!!

M Nelson

August 29, 2016

Congratulations! Innovative and unique

Related Posts