Like many of you, the west elm team is a sucker for beautifully arranged florals, which is exactly how we found stylist Elizabeth Ulrich. While browsing through the #mywestelm gallery it was hard to miss the bright colors and cleans lines prominent in Elizabeth’s photos — the kind that inspire you to go to your local florist and create an arrangement for your coffee table.
Read on to see more of Elizabeth’s photos, her flowers, and her styling.
It’s hard not to notice the beautiful floral arrangements that are featured many of your Instagrams — are florals something you specialize in?
As a stylist and creative director, I surround myself with the most talented people — many of whom are professional floral designers. I certainly am not a pro! I’m lucky enough to bring home lots of amazing arrangements from set. You’ll see tons of work by Jessica Davis of SOULflowers and Christie Craig of The Farmer’s Florist in my feed because they’re two of my local favorites. But when I’m at home — or working for a client, whose needs call for more natural, gathered florals — I love creating loose, untamed arrangements with seasonal blooms. I live in a farmhouse and do tons of local foraging when I can. I also planted my first ever wildflower garden this summer, so I’m enjoying dozens and dozens of blooms right outside my front door this fall.
What tips would you have for other stylists new to the Instagram game?
I think being authentic and finding your voice is incredibly important. You have to find your personal style and ensure that everything you’re sharing with your followers speaks to that look. It’s so important to establish your unique brand and make sure each shot breathes with that brand, otherwise your work gets lost in the mix. For instance, I focus on modern rustic styling that speaks to finding the beauty in everyday life and ordinary objects. This year I challenged myself to start a 365 project, #365vignettes, in which I create and share a new styled vignette each day. At the time I launched the project, I was in a creative rut — a bit of a dark, gloomy place where I wasn’t creating much. This project has really taught me that beauty is out there when you take the time to seek it.
Who are some other Instagrammers that inspire you?
@finelittleday for a strong dose of home envy.
@goatsofanarchy for the most amazing videos of goats being utterly unruly and all sorts of cute. I’m kind of obsessed!
If I have just one day in Nashville, where should I go?
Just one day?! I’d hope it’s a flea market day—ours is one of the best in the country and runs the last Friday-Sunday of every month. Start at Barista Parlor for an iced whiskey caramel coffee to fuel up, then hit the Nashville fair grounds by 9am for some flea market hunting. This is totally an early bird gets the worm situation now that the market is growing in popularity, so I shop right when the market opens on Friday morning. I love shopping for big, rustic furniture pieces and industrial items that need some loving —those are the best bargains to be had here. Hit up Mas Tacos for lunch–the aguas frescas and tortilla soup are not to be missed. Then head to 12 South for ice cream at Jeni’s and shopping at Imogene + Willie and White’s Mercantile, which is my favorite place for home accessories along with OAK Nashville on Charlotte Ave. While you’re in Charlotte, be sure to duck into one of the many thrift shops that line this stretch (Southern Thrift is a personal favorite). I’d suggest ending the night downtown with dinner at Husk for an amazing take on Southern cuisine and a trip to Robert’s Western World for cheap beer and live music at a true old school honky tonk.
Work hard, be nice to people and remember that there really is room for everyone in this creative, small biz realm.