Here at west elm, we take pets really seriously. So seriously, in fact, that when the time came to design a series of products to support the ASPCA, we turned to the true experts: the cats and dogs of Instagram. With the help of some of our favorite furry friends, our team concocted adorable tea towels and felt holiday ornaments, each of which features an Insta-famous pet. Even better? For each purchase of one of these items, west elm will donate $1 to the ASPCA to help animals in need. Check out a behind-the-scenes look at the creative process behind the making of these fabulous products, featuring Cookie of PS.NY!
↑ Cookie took up residence in west elm president Jim Brett’s office. He’s about to get down to business.
↑ Don Macciocca and Nancy Tsuei walk Cookie through our ASPCA collection.
↑ Cookie was sure to provide constructive criticism.
↑ In west elm’s design library, Cookie goes over the final concepts for our ASPCA collection. He approves.
↑ Cookie with his felt counterpart. All in a day’s work!
Want to help even more? Stop by any participating West Elm store on November 5 from 6-8pm to get a photo taken with your pet. For every photo taken in-store and tagged using #westelmxaspca on November 5, West Elm will donate one additional dollar to the ASPCA, up to $5,000! Attendees will also receive a 20 percent promotional code for minted.com to order their personalized holiday cards. Check out your local store’s Facebook page for more information!
Special thanks to our lineup of Instagram pets:
Photos by PS.NY