Over the past year, we’ve had the pleasure of partnering with FEED, a company devoted to fighting world hunger through product initiatives and meal donations. Founded by former World Food Programme spokesperson Lauren Bush Lauren, FEED has supported nutrition programs around the world and provided over 87 million meals domestically and abroad. Since Fall 2014, west elm has collaborated with the organization on our own line of FEED-branded products, from aprons to dinnerware. This month, however, we put the finishing touches on an altogether different sort of FEED collaboration—a full-scale makeover of the organization’s Manhattan offices.
As it stood, FEED’s Meat Packing Disctrict headquarters was centrally located, but seriously lacking in that oh-so-valuable New York City amenity: space. With an ever-increasing list of projects and a growing team, FEED needed a space that would address its changing needs while still feeling like home. With the help of west elm’s lead home stylist Johanna Mele, FEED was able to accomplish all of this and more.
First thing on the agenda? Replacing the desks! “We needed to maximize the layout in the open office area,” Johanna notes. “Although they reflected FEED’s aesthetic, the desks had no storage, causing the team to have to rely on the floor and file cabinets.” The desks were also arranged so that they all faced the east-facing wall, a layout that wasted precious square footage and inhibited inspiration and creativity. Lauren and Johanna ended up selecting from west elm’s industrial storage collection, because of its pairing of raw mango wood and gunmetal accents—a look that complemented FEED’s aesthetic perfectly. Instead of arranging the desks parallel to the wall as they had been before, Johanna cantilevered them out perpendicularly, effectively doubling workspace and allowing for a wider range of uses.
Storage was increased by incorporating additional bookshelves, filing cabinets, and drawers. Although the size of the reception area was decreased to increase available workspace, Johanna managed to make it even more functional despite its smaller footprint, bringing in small-framed chairs and a warm-toned rug to tie the space together. Finally, a wide assortment of decorative objects and greenery was brought in to add color and texture to the office. Pieces like west elm’s handcrafted Linework vases tied into FEED’s handcrafted aesthetic, while terrariums and succulents brought a sense of outdoors inside. An open, airy, and organized space, the final look is one that has all the efficiency of a great workspace and all the comforts of home.
Featured: Industrial Modular Desk // Industrial Task Table Lamp // Retro Wing Chair // Silk Hand-Loomed Pillow Cover // Steven Alan Pop Stripe Pillow Cover // Hello Word Object // Faceted Terrariums // Linework Vases – Honeycomb // Lens Floor Lamp // Bordered Round Jute Rug // Natural Tree Stump Side Table
Read more about FEED’s office transformation and hear more from Lauren on Lonny.
Founded by Lauren Bush Lauren, FEED is a social business dedicated to ending world hunger through the sale of products that have a measurable donation. They’ve provided over 84 million meals globally. We collaborated with them on a classic Americana collection. Each product includes a number that represents the amount of meals the purchase will provide, all to families across the U.S.