When our west elm Melbourne team heard that Jordan Ferney was going to be in town, there was no way we were going to miss the chance to celebrate together.

Jordan is the San Francisco-based party designer responsible for the massively popular lifestyle blog Oh Happy Day. Her talent and vision, paired with a guest list of Australia’s most creative bloggers, had all the trappings of a fun night.

It was a party heavy on colourful, crafty details – just as you’d expect! Amy Moss of Eat Drink Chic designed the “feelings” buttons, tote bags and nametags. The floral decorations (including plenty of Australian natives) were the work of Katie Marx Flowers.


Other colourful features included the photo booth fashioned from squares of coloured paper and an amazing installation by Melbourne-based blogger Vivian Lee.


But what generated the most excitement on the night was cutting (and eating) the two-metre-long rainbow cake by Sweet Tiers – incredible!  Guests were also busy enjoying canapés by Egg Unlimited, Peacock Lane bubbly and unique poetry created on-the-spot by Melbourne artist Eliza Hull.


Thanks to everyone who came to our South Yarra store and helped make it such a memorable party, and to Go Mighty and Blog Society for making it all happen.


Images by Tamara Erbacher.

Thanks also to: Little Market Cart, Dann Event HireSootie Event Styling, Santa Vittoria, C Coconut Water, Sweaty Betty PR and our star volunteers Event Head, Kylie and Em.

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Emma {Homely Creatures}

November 9, 2013

Was such an amazing party!!! x


November 11, 2013

It was so much fun! I had a ball. Thanks for letting me help out. Let’s do it again – with an even bigger cake! x


November 12, 2013

Wow that cake looks exactly like the long rainbow cake artist Leah Rosenberg made for 18 Reasons that posted about on the Oh Happy Day blog in 2010. After reading about all the recent art thievery happenings online I can’t help but point out this one too:


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