We couldn’t wait to see what the talent behind Melbourne-based design studio Bonnie and Neil would come up with to celebrate our newest west elm store, which opens in the Melbourne suburb of South Yarra on Thursday, September 19th.

The label, created by Bonnie Ashley and Neil Downie, has drawn attention in Australia for its bold use of colour (fluoro inks printed onto neutral linen is a signature look), its vivid, uniquely Australian graphics (such as native birds and flora) and its ultra-local, artisan production.


Bonnie and Neil’s exclusive design, which will feature on tote bags created especially for the west elm South Yarra opening, reflects the couple’s love of “painterly patterns and colour, especially fluorescent pink,” says Bonnie.


Bonnie draws on her background in textile design and floristry to develop the patterns for their seasonal collections of cushions, bedding, table linens and ceramics.






Neil, a former furniture maker and joiner, designs and crafts the label’s timber pieces, such as the reclaimed-oak shadow boxes.


Everything is produced in a small studio just down the road from the couple’s home, an artfully eclectic cottage in Melbourne’s hip northern suburb of Brunswick. Their latest creation – a range of strikingly hand-painted timber wall tiles – makes a beautifully tactile and innovative alternative to wallpaper.

Plant cushion

Need to know much, much more about this clever pair? See their work here. And as for the rest of you stylish Melburnians, be sure to pop into west elm Melbourne in South Yarra to nab your very own Bonnie and Neil tote. We can’t wait to meet you!

Images: Armelle Habib

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts