WHY IT WORKS: Victoria — popular blogger at sfgirlbybay has embraced a Scandinavian-inspired neutral palette in her new home. While she is still debating whether to add more color into her stylish living room, we’re pleased to see that our Souk Rug fits right in — and even camouflages Lucy the dog!


The west elm team photographed my home for their catalog last season and while they brought very few pieces in to style my space, they did bring the Souk Rug and that’s when I fell in love with it. While I was hoping they might ‘accidentally’ leave it behind, no such luck, so I ordered the Souk right away. While it’s got great style all on its own, it’s also one of those classic and neutral design elements that you can easily change up your look around.


See more of Victoria’s new living room — and the resources for many of her treasures — at her blog sfgirlbybay | Modern Cottage.

diamond-modern-shag-rug-west-elm-wool-moroccan-70s-style-living-roomSHOP SHAG RUGS
Souk Rug
Bello Shag Rug
Rif Rug
Kasbah Rug

Images: via sfgirlbybay


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