WHY IT WORKS: Brad is a west elm employee who recently updated his living room rug with west elm’s Souk Rug — a shaggy, tasseled rug hand-crafted with New Zealand wool…


I recently decided that my living room needed a quick, pick-me-up, but there wasn’t really anything that I was willing to part with other than the rug. I had the rug for 10 years and I had no emotional connection to it. Everyone assumes because I work for west elm that my entire home is west elm — which is the furtherest from the truth. However, as our assortment has expanded, it’s become more and more difficult to restrain myself! Enter the Souk Rug! I love the handmade aspect with a throw back to vintage design, which works perfect in my 1960’s MCM ranch.


Thanks for sharing Brad!

shag-morocco-moroccan-style-west-elm-wool-rug-tasselsSHOP SHAG RUGS
Souk Rug
Cozy Textured Rug
Bello Shag Rug

Images: via Brad


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August 30, 2012

Love it! Totally brightens up the space.


August 30, 2012

Wow, I love the change. It really brightened the room up! I also love how the pillow you already had works with it too. The rug looks so soft I want to walk across it barefoot.


August 30, 2012

Gorgeous!! And I love the terrarium. The new rug helps highlight the awesome throw pillows too!


August 30, 2012

I think it looks great!


August 31, 2012

The rug is great – makes a big difference. You can focus more on the couch and accessories, rather than the rug. Also the area looks bigger.


September 26, 2012

brad, i’m interested in buying the same souk rug from west elm. how much does it shed? please be honest. i can’t stand it if i buy a rug and it sheds excessively. waiting for your reply.


October 2, 2012

Great question Akhan, and I certainly understand your concern. It is difficult to answer your question, because I believe it depend on the traffic and use of the room. My living room is seldom used and has very low traffic, so I personally have not experienced the shedding. I will say, that with most of our rugs at West Elm, there is some initial shedding that happens, but subsides over time.
Hope this helps!


July 21, 2013

Hi there. What size rug is that! It fills the space perfectly!

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