South Africa + west elm
Tweet Come inside the studios of our new South African collaborators, and hear what they have to say about creativity, community and contemporary craft.
Places to Eat in South Africa: Superette
Tweet Superette is a neighborhood cafe in the Cape Town suburb of Woodstock. It’s a place that we felt exudes the relaxed style of modern South Africa — and it’s one of our favorite spots to start the day!!–more–> MORE SOUTH AFRICA • Discovered: South Africa • Places to Eat • Beans Ragout with Poached Eggs...
Road Trip: Malibu Beach
Tweet Loaded up with furniture, accessories — and everything needed for Fish Tacos + Poptails, the west elm photo team traveled to Malibu to capture beachfront imagery of our Summer collection. Among the sand and the waves, we made ourselves at home among a group of tiny surf shacks and a shot a super Summer...
The Art of the Mix: Springtime Luncheon
Tweet We frequently talk about the art of the mix — from the layered bed to the mix and match dinner table. A recent luncheon at west elm headquarters in Brooklyn gave our talented visual team the chance to show their stuff and let their playful style shine…
Stylish Camping: Source of the west elm Canvas Tent
Tweet We’ve had many requests concerning the super-stylish natural canvas tent featured on our newest catalog cover…
Inspired by Clinton Friedman: Parasol Window Displays
Tweet We’re welcoming the new season with a fresh look for our stores! Inspired by our colorful collaboration with photographer Clinton Friedman, the west elm visual team aimed to complement the color and floral style of his collection of bontanical prints. In New York, west elm Broadway and west elm Brooklyn are decked out in...
Road Trip: California Coast + Mount Tamalpais + Stinson Beach
Tweet Our team traveled north of San Francisco to Marin County’s Stinson Beach and Mount Tamalpais State Park for our new catalog cover shoot — the area’s rolling hills, sandy beach and shady forests were the perfect backdrop to the launch of our Summer collection!
Shopping in the Souks: Metalwork in Morocco
Tweet This collection of vintage metal trays comes from the open-air marketplaces and artisan workshops of Marrakech, Morocco. The hand-hammered trays are quite large — 35 inches or 40 inches in diameter! Made from recycled aluminum, these trays are ideal for serving guests lounging on low poufs or for placement on top of an existing coffee...
Shopping in the Souks: Rugs + Carpets
Tweet With the help of Aid to Artisans, a team from west elm visited the open-air marketplaces in Marrakech to bring you a collection of found Moroccan rugs and carpets. The hand-woven carpets are one-of-a-kind and range from textural orange ombres to traditional Berber shags and Battani stripes…
Ready for 2012!
Tweet Our new collection is now available online and will make its way into stores this week — here’s a sneak peak at our team getting ready for 2012…
Tape Installation by Aakash Nihalani
Tweet We asked street artist and tape master Aakash Nihalani to help us kick-off the launch of our first Pop-up store in Georgetown. His simple-but-sophisticated approach to design is a modern version of grafitti — an ideal fit for west elm.