When you think of Milwaukee, two things come to mind: beer and baseball. But in recent years, the city has blossomed into a flourishing community for artists and makers alike. “There seems to be a cultural renaissance happening in a lot of the cities around the Great Lakes,” says Ira Kaplowitz of Milwaukee-based bitters company, Bittercube. “And there’s a lot of creative people here in Milwaukee that have either moved here and now call it home or are from here.” Check out the video below to hear more from some of the artists + makers who call Milwaukee home on why they love living + creating in their city.

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