Flowers 101: Debby Jewesson of Branching Out Events
For three weeks this Spring, the team at Branching Out Events will be selling stems and sharing floral advice at the Pop-Up Flower Shop at west elm Dallas. We asked principal Debby Jewesson to share some florist tips with Front & Main — from her favorite budget-friendly stems to expert advice on local trends. Check it out!
What is your favorite inexpensive stem/filler to use in your designs?
I love to use stock. It’s a beefy stem full of bigger sweet scented blooms in shades of pink, purple, yellow and white. I also am obsessed with plumosa fern — I love its whispy personality!
What is your favorite splurge stem?
Peonies are my favorite splurge! In high season, the blooms are huge and fluffy! And in bulk, they are actually semi-affordable.
What tool would you recommend to a novice florist? What is the best bang-for-your-buck tool that will transform your floral skills?
A good pair of clippers makes a huge difference. It’s important for most flowers to not crush the stem, helping to protect its hydration system. And don’t forget about the vessel in which you’re designing. I shop for great vases that can further enhance even a few stems.
What is your favorite shape vessel/vase/container to work with?
I like a short, chunky glass vase or a traditional urn shape.
What is your #1 flower or floral arranging tip?
I am a little nutty about giving flowers a fresh cut then putting directly in water! Otherwise, the stem is being filled with air, not water. Another important tip when beginning — better to cut too little, than too much.
What’s hot in your market? What flower/floral trend is everyone asking about in Dallas?
A lot of people love the Pantone color of the year — tango, so coral and orange are quite the rage. Succulents are also still quite popular, with air plants being the new hot variety.