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We’re welcoming the new season with a fresh look for our stores! Inspired by our colorful collaboration with photographer Clinton Friedman, the west elm visual team aimed to complement the color and floral style of his collection of bontanical prints. In New York, west elm Broadway and west elm Brooklyn are decked out in a cascade of pastel parasols…

west elm Broadway:

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west elm Brooklyn:

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Playing off of the super-sized graphic Featherbush flower photograph by Clinton Friedman, the team used over 300 wooden umbrellas between the two stores to create a wave of pale color in the stores entrances. The translucent paper of the umbrellas allows light to pass through and adds to the warm glow of the season!

SHOP CLINTON FREIDMAN + WEST ELM

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Cindy Miller

March 29, 2012

Beautiful! I love this and really love the hugh painting behind the sofa!

Jackie Miller

March 29, 2012

Loves it!

Rachel Aldrich

March 29, 2012

Stunningly art full !

Visually so appealing, congratulations.

Home ReVision » Re: The Parasol Project

April 3, 2012

[…] is a link to the West Elm Blog. ┬áMore fun pics of the parasol project and more info on the inspiration behind […]

Erica Becker Morin

April 8, 2012

I love being reminded to think outside the box! This is beautiful example of a simple object being used in the freshest way to create an amazingly stunning display!

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