We’re welcoming the new season with a fresh look for our stores! Inspired by our colorful collaboration with photographer Clinton Friedman, the west elm visual team aimed to complement the color and floral style of his collection of bontanical prints. In New York, west elm Broadway and west elm Brooklyn are decked out in a cascade of pastel parasols…
west elm Broadway:
west elm Brooklyn:
Playing off of the super-sized graphic Featherbush flower photograph by Clinton Friedman, the team used over 300 wooden umbrellas between the two stores to create a wave of pale color in the stores entrances. The translucent paper of the umbrellas allows light to pass through and adds to the warm glow of the season!
SHOP CLINTON FREIDMAN + WEST ELM
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10 comments
Cindy Miller says:
Mar 29, 2012
Beautiful! I love this and really love the hugh painting behind the sofa!
Jackie Miller says:
Mar 29, 2012
Loves it!
Rachel Aldrich says:
Mar 29, 2012
Stunningly art full !
Visually so appealing, congratulations.
Home ReVision » Re: The Parasol Project says:
Apr 3, 2012
[...] is a link to the West Elm Blog. More fun pics of the parasol project and more info on the inspiration behind [...]
Erica Becker Morin says:
Apr 8, 2012
I love being reminded to think outside the box! This is beautiful example of a simple object being used in the freshest way to create an amazingly stunning display!
P English says:
Apr 8, 2012
Magical and inspiring! I want to know more – how are they suspended?
Os para-sóis… | A casa de viver says:
Apr 9, 2012
[...] AQUI !! [...]
CC says:
Apr 10, 2012
I would love to steal this parasol idea for our baby’s birthday party, How are they “glued” together and how are they suspended
...love Maegan says:
Apr 15, 2012
STUNNING!!!!!!!
Clint says:
Jun 12, 2013
A big thanks to Barbra, Craig, Rachel, and Justin for making this beautiful project happen!