Jute: Durable + Sustainable
In between a textile fiber and a wood fiber, Jute is a plant fiber that is rapidly renewable and very durable — it’s the second most important vegetable fiber after cotton! Jute is color-fast, won’t fade in sunlight, and has sound and heat insulating properties. These properties make it an extremely popular material for natural rugs. Why so durable? Jute fibers are long — usually measuring 3-12 feet! The fibers are stripped from the stems and outer skins of the jute plant and can be twisted and braided to increase their strength. Jute plants can grow in only 4-6 months and require only rain and humidity with little need for pesticides or fertilizers.
In addition to products made from 100% jute — like the Jute Boucle Rug and Jute Diamond Rug — west elm combines jute with other materials to create unique textures as in our surprisingly soft Jute Chenille Rug and our Recycled Denim Jute Rug.
SHOP JUTE: Click the images above to purchase west elm made from jute.
MORE ABOUT JUTE
• Wikipedia | Jute