Allegra Hicks Printed Harlequin Jute Rug Jute Chenille Herringbone Rug Jute Dot Rug
Jute Diamond Rug Recycled Denim Jute Rug Braided Jute Knot Doormat
Jute Boucle Rugs Round Rope Lamp Tribal Jute Rug

In between a textile fiber and a wood fiber, Jute is a plant fiber that is rapidly renewable and very durable — it’s the second most important vegetable fiber after cotton! Jute is color-fast, won’t fade in sunlight, and has sound and heat insulating properties. These properties make it an extremely popular material for natural rugs. Why so durable? Jute fibers are long — usually measuring 3-12 feet! The fibers are stripped from the stems and outer skins of the jute plant and can be twisted and braided to increase their strength. Jute plants can grow in only 4-6 months and require only rain and humidity with little need for pesticides or fertilizers.

In addition to products made from 100% jute — like the Jute Boucle Rug and Jute Diamond Rug — west elm combines jute with other materials to create unique textures as in our surprisingly soft Jute Chenille Rug and our Recycled Denim Jute Rug.

SHOP JUTE: Click the images above to purchase west elm made from jute.

Wikipedia | Jute

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October 5, 2011

I love the braided doormat! I saw one like that in BHG magazine this month and was wondering where I could find it… thanks!

Investigating The Sustainability Claims Behind West Elm Green | EcoSalon | Conscious Culture and Fashion

February 29, 2012

[…] items that aren’t FSC-certified are made from reclaimed or rapidly renewable materials, like jute, bamboo, hemp, bankuan, and abaca. Much of the remaining furniture is constructed from engineered […]

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